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CarDekho Launches CarBay in Indonesia

After dominating the auto portal category in India, Girnar Software owned CarDekho has launched CarBay.co.id in Indonesia. The Indonesian website has features that has established clear leadership for CarDekho.com in India & won many awards including “Website of the Year” three times in the last 4 years.

CarBay.co.id, available in English and Bahasa languages, will provide car buyers an intuitive platform to serve their need for automobile information. Users visiting the website may browse through a plethora of content on all car models offered in country. Car buyers can search for their choice through options of brand, model, price according to requirements.

With close to a million passenger vehicles being bought every year, car sales in Indonesia has been rising at a steady 11% CAGR. Key drivers of this growth are Low Interest Rate, Rising middle class population & expected growth in GDP. CarBay looks to become a preferred source of information for buyers and sellers in the country. It expects to garner a large chunk of the audience as interested buyers search for information online for their next purchase.

Launching CarBay for market, Mohit Yadav - CEO, Asia-Pacific at CarBay, said, “Our vision is to make complete car buying & selling process simpler and put consumer in absolute control of this otherwise overwhelming process. We have launched some innovative products & tools in India that will be very useful in Indonesia as well because the markets are very similar. We have also developed CRM tools for dealers that will provide better consumer experience, increase efficiency & overall dealer profitability.”

Valued at $300 million at its Series B funding round in January 2015, GirnarSoft is backed by leading investors like Hong Kong based Hillhouse Capital, Tybourne Capital and Sequoia Capital.

Amit Jain, CEO and Co-Founder, Girnar Software Pvt Ltd, commented, “Indonesia is at a good stage of economic development and online products like CarBay will set new benchmarks for organised car buying/selling in the country. Our rapid growth has been due a great web and mobile product, which we feel will do well in Indonesia too.” CarDekho.com has racked up a reputation as the go-to source for anything and everything related to cars in India, and has recently started launching in a number of global markets with Brazil, UAE, Saudi Arabia being among them.

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